Case Study: The Weather is Snow Joke

Feb 22

Description: Keep Warm Buddy Set Industry: Education What it was purchased for: A local school was looking for a fundraiser item to help older kids raise money for an overnight camping trip....

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Case Study: Do a Double Take

Jan 24

Objective: A general contracting company was looking for a fun way to provide "before and after" photos to their clients after a remodeling project was complete. Product: Double-Sided Portrait F...

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Industry Deep Dive: Salons & Spas

Dec 25, 2025

Salons and spas are part of a booming industry that continues to grow yearly as the demand for beauty and wellness services is at an all-time high. From haircuts and manicures to massages and facia...

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Case Study: Stick to the Schedule

Nov 10, 2025

Industry: Hospitality Personalization: A small sandwich shop wanted to increase their business during lunch hour. Their target market was people who worked near their restaurant. Method of Distri...

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Case Study: A Flavorful Promotion

May 26, 2025

A Flavorful Promotion Boosts This Credit Union's Popularity Organization: Credit Union Product Featured: Lip Balm Goal of Promotion: Generate New Loans Description of Case History: This c...

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Case Study: Where Has Your Pen Been?

Apr 6, 2025

Products Javalina Splash(r) Pen Industry Technology Application Contest An internet company created a branded website for a promotion called “Where has your pen been?”...

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Case Study: Thank You for Spooning

Mar 23, 2025

Description: 12 Oz. Spooner Mug Industry: Advertising / Marketing / Publishing What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers. How...

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Industry Mini Dive: National Parks

Jan 4, 2025

The promotional products industry is a multi-billion dollar industry that plays a crucial role in marketing and advertising for businesses of all sizes. From pens and tote bags to water bottles and...

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Case Study: Keeping Colds at Bay, One Spritz at a Time

Dec 13, 2024

Keeping Colds at Bay, One Spritz at a Time Organization High School Product Featured Spray Hand Sanitizer Goal of Promotion To promote good health for the winter season Description of Cas...

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Case Study: It Takes a Village

Nov 28, 2024

Objective: A village needed an easy way to let residents know when there were issues with their water meters. They wanted a faster method of communication than mailing letters, and something more...

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Case Study: What Does Your Phone Stand For?

Oct 9, 2024

Product: Phone Stand Industry: Financial What it was purchased for: A local financial institution needed a giveaway item for current and potential clients. It had to be useful to keep their name ...

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Case Study: Shine Bright

Aug 5, 2024

Description: Sunglasses and Sunglass Case Industry: Food & Beverage What it was purchased for: Summer is a big opportunity for coffee chains to sell frozen drinks. Part of an employee reward duri...

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Case Study: Custom Caps with a Budget Cap

Jul 7, 2024

Description: Custom Cap Industry: Trade Show/Convention/Events What it was purchased for: A major national racing event was looking for giveaways to hand out to folks in suites and VIP sponsors. ...

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Case Study: A

Jun 15, 2024

Organization Tanning Salon Product Featured Polyester Lanyard Goal of Promotion To create new clients for salon Description of Case History A tanning salon wanted a creative way to give ou...

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Case Study: A Golfer Giveaway

May 18, 2024

Objective An event organizer wanted consistent branding for everything from their tournament save the dates to golfer giveaways. Products Custom Tri-Fold Calendar, A2 (4-1/4" x 5-1/2") Folded Pr...

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Case Study: This Event Needs More Cowbell

Apr 19, 2024

Description: Cow Bell Industry: Trade Show / Convention / Events What it was purchased for: A charity marathon coordinator wanted a giveaway that spectators could use to cheer on their runner...

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Case Study: You Can Count on Us

Apr 4, 2024

The marketing department for a regional credit union was considering a custom writing instrument from overseas as part of a re-branding campaign. However, supply chain disruptions due to Coronavi...

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Case Study: A New Way to Do Cross-Promotions

Mar 21, 2024

Clever Meets Subtle: A New Way to Do Cross-Promotions Organization: Department Store Product Featured: Lanyard with Vinyl Pouch Goal of Promotion: Promoting Store Sales Description of Case ...

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Case Study: Improve Sales and Traffic

Mar 13, 2024

A hotel wanted to promote its amenities to guests in a personable, yet non-intrusive manner. The goal was to encourage guests to utilize hotel amenities instead of going off-site to fulfill their n...

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Case Study: Welcome New Hires!

Feb 5, 2024

Objective A small business owner wanted an easy way to present important paperwork to new employees to help them stay organized in their first few months with the company. They wanted to instill p...

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Case Study: Hay, Where'd You Get That Tote?

Jan 15, 2024

Description: Large Boat Tote Industry: Sports / Fitness What it was purchased for: Horse show giveaways How it was distributed: A local horse show needed gifts for their major contributors. A ...

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Case Study: Getting Bent out of Shape for More Business

Dec 1, 2023

Product: Gel Stress Toy Client: Health Food Store What it was purchased for: As a gift to reward customers for spending over a certain amount. Why it worked: The gel stress toy which, unlike the...

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Case Study: Make a Spectacle

Nov 9, 2023

Description: Rubberized Sunglasses Industry: Broadcast Media / Telecommunication What it was purchased for: A vampire-based television show hosted blood drives at outdoor events. These were given...

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Case Study: Inking Impressions

Oct 25, 2023

Portability and permanence are among the desirable traits sought in an effective promotional product. A company was looking for a unique self-promotion that incorporated these elements and decided ...

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Case Study: Boosting Trade Show Booth Traffic

Oct 18, 2023

The “Golden Lanyard” to Boosting Trade Show Booth Traffic Organization: Health Care Organization Product Featured: Cotton Water Bottle Strap Goal of Promotion: Driving Traff...

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Case Study: Wine for the Win

Oct 3, 2023

A local winery at their annual fall festival was looking for a way to boost their sales on take-home bottles of wine. So, they gave away the imprinted Winged Corkscrew to anyone who purchased three...

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Case Study: Piece of Cake

Jul 21, 2023

Objective: A bakery owner had built solid connections with other service providers within their local event industry, but they were looking to grow their business within the wedding market. Produc...

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Case Study: Celebrate Milestones

Jul 6, 2023

A bank wanted to promote 110 years of serving individuals and businesses in Pennsylvania through an "Open House" celebration at their branches. Among the many products selected to commemorate this ...

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Case Study: Paw-se and Appreciate the Little Things

May 31, 2023

Description: Big Paw Bear Industry: Health Care / Pharmaceutical What it was purchased for: A senior living community was looking for holiday gifts for their residents. How it was distributed: W...

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Case Study: Fewer Tricks and More Treats: Halloween Safety Lanyard

May 23, 2023

Fewer Tricks and More Treats: Halloween Safety Lanyard Organization Insurance Company Product Featured Reflective Lanyard Goal of Promotion Promoting safety on Halloween Description of Cas...

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Case Study: Lunchtime Loot

Mar 12, 2023

A restaurant supply company was planning its annual company picnic for employees and their families. Every year, the company gives employees a nice gift in the $10 range. This year, the company cho...

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Case Study: Staying Safe for Back-to-School

Feb 25, 2023

A private school held an online meeting to outline plans for returning to school safely during the Coronavirus pandemic. As a follow-up, the school sent information packets to students' parents. Ea...

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Case Study: Snap a Pic!

Jan 21, 2023

Objective: A large photography studio wanted a better welcome kit for their wedding clients than just a few loose flyers. Product: Mini Horizontal Pocket Folder Personalization: The photography s...

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Case Study: Keeping it All Together

Dec 30, 2022

Objective: An insurance company wanted to send new customers home with a special gift and a way to keep their new insurance policy documentation organized. Product: Insurance Document Pouch & Fu...

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Case Study: Bear With Us

Dec 8, 2022

Description: Plush Big Paw Bear with Shirt Industry: Financial Services / Banking What it was purchased for: A bank chain needed a product for tellers to hand out to new account members. How it ...

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Case Study: Too Hot to Jot

Nov 23, 2022

Objective: Department managers wanted their new employees to have an easy way to take notes during the onboarding process. They wanted to incorporate company branding to keep their image consiste...

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Case Study: Wave Hello to Promotions

Oct 31, 2022

Description: Custom Wave Cap Industry: Automotive What it was purchased for: The client was looking for a signature cap that would be unique, high-quality, and something that the recipient wo...

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Case Study: Save the Date, Save the Day

Oct 23, 2022

Description: Trifold Calendars Industry: Banking What it was purchased for: A local bank wanted a way to thank their new customers with a promotional gift item that would have a high perceived va...

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Case Study: Bringing Back the Fanny Pack

Sep 24, 2022

Market: Entertainment Product Use: Gift With Purchase Promotion: A major theme park chose the Safeguard Security Waist Belt as a gift with purchase for customers who bought season passes. The w...

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Case Study: Rock out on the Run

Sep 17, 2022

Description: Earbuds With a Wristband Industry: Marathon What it was purchased for: A sponsor was looking for an item or items that runners/walkers could be given at the race that they could use ...

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Case Study: This Promotional Product is in the Bag

Aug 10, 2022

Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock desi...

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Case Study: Jot It Down

Aug 3, 2022

Description: Mini Flip Pad Jotter Industry: Financial What it was purchased for: An investment firm wanted to promote their new financial blog to their existing customers with a memorable branded...

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Case Study: A Getaway Promotion

Jul 19, 2022

A resort wanted to make sure guests felt safe as they reopened after COVID-19 stay-at-home orders were lifted. At check-in, they chose to provide each guest with a Fold-Up Cinch Corner Tote to ke...

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Case Study: Calendar Puns are Week

Jun 20, 2022

Objective: A real estate agent wanted a useful promotional item to boost her personal branding and promote her services while staying top of mind all year round. Product: Desk Calendar with 4-Co...

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Case Study: Let the Games Begin!

May 29, 2022

Product: Custom Malibu Sunglasses Industry: Automotive/Banking What it was purchased for: A car company wanted to find a product that would promote their brand at a local college BCS Bowl Games. ...

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Case Study: I Was Framed!

May 22, 2022

Objective: The city was celebrating National Public Works Week with a community event. The event provided education for community members, as well as games for entertainment. Event planners wante...

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Case Study: Brighten Their Day

May 14, 2022

A realtor wanted to give a thank-you gift to those who purchased a new home with them. They chose the LED Carbon Fiber Aluminum Flashlight. They printed their logo along with the tagline, "We will ...

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Case Study: Guess the Flavor Lip Balm

Mar 23, 2022

Guess the Flavor Lip Balm Organization Health Insurance Organization Product Featured Lip Balm & Lip Balm Sleeve Goal of Promotion Generating positive reinforcement with sales reps ...

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Case Study: Insuring Happy Employees

Feb 21, 2022

Item: JAFFA(r) Round Zinc Coaster Purpose: End of year gifts for employees Audience: Insurance firm employees An insurance firm had a particularly prosperous year and wanted to give employees en...

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Case Study: A Spoon-taneous Promotion

Feb 14, 2022

Description: Spoon Mug Industry: Advertising What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers. How it was distributed: The spoon mug...

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Case Study: Roaming Free with the YUMA Clear Freedom Bottle

Feb 7, 2022

What do outdoor gear brands like Marmot(r) and Teva(r) have in common? Their target customers, high-value brand partners, and pretty much all of their employees are thirsty for adventure in the m...

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Case Study: Snack Pack It!

Jan 1, 2022

Vertical Market: Hospitality Product Use: Gift with Enrollment Promotion: An ocean excursion company chose the Igloo(r) Marine Backpack Cooler as a gift with enrollment for customers participatin...

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Case Study: Go Green or Go Home

Dec 17, 2021

Item: goingreen(tm) Stapled Appointment Calendar Purpose: Promote awareness of recycling programs and provide recycling information to the community Audience: Residents of the company's service...

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Case Study: Info in a Flash

Oct 20, 2021

Item: 8GB Custom USB 2.0 Flash Drive Purpose: Provide information about the school and programs Audience: Students and prospective students A community college was looking for a unique way to...

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Case Study: Happy to Hang Around

Oct 13, 2021

Description: Standard Door Hangers Industry: Automotive What it was purchased for: A collision center wanted to increase the number of customer satisfaction survey responses and boost online appo...

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Case Study: Life of the Mardi

Aug 9, 2021

Market: Hospitality Objective: With their event scheduled close to Mardi Gras, event planners wanted to provide a themed goodie package for attendees with giveaways from event sponsors. They wan...

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Case Study: Yes, We Can!

Jul 25, 2021

Description: Kan-Tastic Industry: Food & Beverage What it was purchased for: Fast-food chain giveaway for college football night. How it was distributed: The vendor handed the Kan-Tastic out a...

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Case Study: Financial Industry

Jun 26, 2021

Products Javalina(r) Classic Pen Industry Financial Application Direct Mail A local bank wanted to increase awareness of its low mortgage rates and decided to do a direct mailing ...

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Case Study: Jamming Out

Jun 12, 2021

A shopping mall was holding a summer promotion to increase traffic during typically slower months. Visitors to the complex were given a “passport” to take to different stores within the...

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Case Study: A StuPENdous Promotion

May 28, 2021

Description: Dart Pen Industry: Technology What it was purchased for: A data storage company wanted an item they could put on their company store website in which branches or divisions could purc...

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Case Study: Zip It Up

May 6, 2021

Description: Hit Sports Pack with Front Zipper Industry: Broadcast Media/Telecommunication What it was purchased for: A cellular provider needed giveaways for an event at a major university. How ...

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Case Study: Computer Repair At Your Fuzzy Fingertips

Apr 21, 2021

A computer repair store attended a local home show and wanted something useful but unique to attract attendees to their booth. They also wanted something that would keep their name top of mind when...

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Case Study: Bake in Business

Mar 24, 2021

Description: Set of 4 Measuring Cups Industry: Hospitality / Tourism What it was purchased for: A casino in the Milwaukee area wanted to spice up a "normal giveaway" with a theme. They had come t...

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Case Study: A Cheese-y Promotion

Mar 9, 2021

Objective: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repeat business. Product: Coupon Gatefold Photo Folder Personalization: R...

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Case Study: Plastics Make it Possible

Mar 2, 2021

Description: Oasis Recycled Bottle Pen Industry: Chemicals What it was purchased for: Trade Show Giveaways How it was distributed: A chemical company needed something to give away at a tradeshow...

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Case Study: Have a Seat

Feb 16, 2021

As the COVID-19 pandemic spread, a non-profit healthcare provider needed additional waiting room seating for their clinics and health centers across the state. As a non-profit, they needed an affor...

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Case Study: Lunchtime Appreciation

Feb 9, 2021

Description: ID Lunch Bag Industry: Health Care / Pharmaceutical What it was purchased for: A hospital wanted a unisex item to give out for Nurses Week. Since most of the nursing staff brought th...

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Case Study: Keep it Cooler

Feb 2, 2021

Description: Dual Compartment Cooler Bag Industry: Corporate / Fortune 500 What it was purchased for: An annual company picnic for employees and their families. Each year they give thei...

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Case Study: Spec-Tacular Promotions

Jan 26, 2021

Description: CUSTOM Malibu Sunglasses Industry: Food & Beverage What it was purchased for: The end user wanted to give something away at this year's Spring Break in Jamaica for an MTV event t...

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Case Study: Roll Up in Style

Jan 18, 2021

Description: Roll-Up Blanket Industry: Corporate / Fortune 500 What it was purchased for: A reward to employees for good service. How it was distributed: These blankets were mailed to locations ...

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Case Study: Good Deeds for Kids in Need

Jan 4, 2021

Item: Landscape Mesh Tote Purpose: Fundraising Gala gift bag Audience: Kids in Need Foundation supporters The Kids in Need Foundation Gala is one of the organization's largest fundraising eve...

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